Kicking up a ‘stink’ for World Environment Day at Bondi Beach

Aug 01, 2023

Better Packaging Co. has, to mark World Environment Day, plopped a four-meter-high poo made of plastic pollution on Sydney's Bondi Beach.

The installation, a collaboration between Special New Zealand, Special PR and The Glue Society, is a visual representation of the amount of plastic sh!t that's dumped in the world's oceans every 30 seconds.

A report from the UN Environment Programme (UNEP) found that global plastic pollution could be slashed by 80% by 2040 via a series of practical and affordable changes, such as the increased reuse of plastics. T

To combat the global pollution crisis, Better Packaging Co. launched a new range of POLLAST!C poly mailers, garment bags, reusable carry bags, pallet wrap and more. The products are made from between 80% and 100% recycled plastic pollution retrieved in Southeast Asia.

"We had to find a really disruptive, provocative way to highlight the issue – and landed on a giant poop emoji filled to the brim with the sheer amount of crap that ends up in our oceans every 30 seconds, which is quite frankly f**king disgusting," says Stu Mallarkey, executive creative director at Special.

Better Packaging Co.'s co-founder, Kate Bezar, says POLLAST!C is proof that we can find ways to fix this environmental challenge.

"There is enough plastic in the world – the problem is that it doesn't get collected or recycled, so it eventually ends up in our oceans because it has no perceived value," says Bezar.

"We’re so lucky to have partnered with Special to raise awareness and encourage global sustainability business practices. This is an issue worth shouting about, even if that means we have to create a four-metre high plastic poo to get the attention it deserves."

Credits:

● Special New Zealand:○ Executive Creative Director: Stu Mallarkey○ Producer: Millie Costley-Deakin○ Account Management: Courtney Spillane● Special PR:○ General Manager: Kelly Grindle○ Australian Publicist: Liz Hunt○ New Zealand Publicist: Amanda Vela● Production Company: Revolver○ Production Company: Revolver○ Art & Directing Collective: The Glue Society○ Direction & Artist: Alice Cogin○ Managing Director/Co-Owner: Michael Ritchie○ Executive Producer/Partner: Pip Smart○ Executive Producer: Jasmin Helliar○ Producer: Melanie Booth○ Production Manager: Claire Salter○ Cinematographer/Photographer: Jordan Maddocks○ Model Makers: Yippee Ki-Yay● Post Production Company: The Glue Society Studios○ Editor: Luke Crethar○ Editor: Kelly Searancke○ Colourist: Scott Maclean○ Sound: Liquid Studios

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